Newspaper readership greater than 2012

But less retail support are killing our papers.

A study came out last week, which concluded that the state of the Canadian newspaper industry might just not be as bad as originally thought. In fact, a Totum Research survey found that readership of Canadian newspapers is at an all-time high.

Conducted in February of 2019, the survey states that 88 per cent of Canadians read a newspaper, in either print or digital form, at least once a week. That’s a three per cent increase from the same study conducted in 2012.

Of the 88 per cent who read a newspaper weekly, 83 per cent of those readers supplement their print readership with digital readership and 52 per cent of newspaper readers access content from both digital and print.

As well, the survey was able to determine the type of readership newspapers are invoking. It was clear that newspaper readers like to start the day with the in-depth reporting of a print edition and then stay up to date on the breaking news as the day progresses online.

As for millennials, still 88 per cent of them access information from newspapers but primarily get their content through their mobile phones.

Locally the issue isn’t with readership, it is with local support. Most people think it is important that newspapers cover events and give their function free publicity, but do little to support the newspaper’s ability to do so by providing advertising revenue prior to the event. . . . contd.